Charlotte, NC

Specialization:  Winning Business Culture, Scale & Succeed with People Orientated Project Driven Success. Leadership, Team Building, Organizational Cultural Development.

Topics:  7 Steps To Scale & Succeed In Your Business, Winning Business Culture-Outperform Your Competition, Stop Turnover & Retain Top Talent, What is Your Current Culture Costing You?



William (Bill) Higgs is a distinguished 1974 Graduate (top 5% academically) of the United States Military Academy at West Point, an honor graduate of the Army Ranger School, and King of the Pits during the Vietnam era. After Airborne and Atomic Demolitions courses, he commanded a Combat Engineering Company in the 1st Cavalry Division Airmobile. He was honorably discharged from the Army in 1979 as a Captain.

With two partners Bill Higgs started Mustang Engineering, Inc. in Houston, Texas in 1987 to design and build offshore oil platforms. Mustang qualified for two straight years as one of the “Inc. 500 Fastest Growing Companies in America” and was the top ranked engineering firm. Mustang won the “Innovate Houston” award for being the most “People” oriented company in Houston. This award confirmed the “People Oriented… Project Driven” motto of Mustang and affirmed Bill’s passion for team-building and organizational development.

Mustang developed a brand known across the globe for delivering the toughest projects on time and on schedule and helped change a significant part of the hydrocarbon industry from “win-lose” contracting to “win-win.” Starting in 1993, Mustang expanded into refinery/petrochemical, pipelines, Automation and Liquefied Natural Gas (LNG) while establishing offices in eight countries. In 1996, Mustang established an Employee Stock Ownership Plan (ESOP), sold to the Wood Group in 2000 and turned management over to the 2nd generation leadership in 2006. In 2008, Mustang delivered $1 billion in revenues and Bill, along with partner Paul Redmon, retired as co-CEO.

Bill Higgs is the author of, Mustang the Story, following three men on a mission to create an engineering firm in a struggling Houston economy in mid 1987. The founders share what they’ve learned over the span of their twelve-year reign in hopes to inspire other businesses looking to apply the simple principles that catapulted the humble trio to more than 5,500 people in the highly competitive offshore energy industry.

Bill is a Stage IV cancer survivor. He received the Distinguished Eagle (only 2,000 worldwide since inception in 1969) and Silver Beaver awards from the Boy Scouts of America for exceptional service. He also received the Engineering and Construction Contracting Associations (ECC) 2004 Lifetime Achievement Award in recognition of “Visionary Leadership in the Process Industry.”

Bill has just published his second book with ForbesBooks, Culture Code Champions: 7 Steps to Scale & Succeed in Your Business. Culture Code Champions teaches a seven-step process to create a winning culture that will reduce turnover, increase efficiency, and lead to better employee engagement while boosting your bottom line profits!

Bill Higgs also hosts the Culture Code Champions Podcast, where he interviews the world’s top leaders in business and entrepreneurship as well as global thought leaders, who share their first-hand experience, knowledge and wisdom, to give you exclusive access to their secrets for success. Every episode provides clarity, motivation and action steps for you to make your culture count.