John Rossman is a Managing Director with Alvarez & Marsal in Seattle, specializing in technology strategy, multi-channel operations scaling and platform enablement in multiple industries including retail, service and public sector. With more than 26 years of technology strategy, design, implementation and operating experience, Mr. Rossman has led several complex businesses and programs resulting in innovative business models. He has worked with clients across a broad range of industries including retail, insurance, education, forest products, industrial products and transportation. Mr. Rossman is the author of The Amazon Way: 14 Leadership Principles of the World’s Most Disruptive Company and is an expert on digital disruption and assisting his clients to build and execute new business models. He has served as the Senior Technology Adviser to the world’s largest philanthropy for more than three years, assisting in strategy and execution of complex data, technology integration, IP and multi-party program management initiatives that help to improve student outcomes. He has also assisted multiple retail and service companies with their multi-channel strategies and execution. These assignments include definition of strategic outcomes, process and technology architecting, process scaling assessments and implementations and managing significant cultural and organizational leadership change tied to multi-channel strategies. Mr. Rossman served as the interim CIO for a large rental business retailer and helped implement multiple cost reduction and service improvement programs.